{"title":"321 Hats","description":"\u003cp\u003eIf you know, you know. The 321 is the Space Coast, and this is how you wear it.\u003c\/p\u003e\u003cp\u003eOur Performance Rope Hat is structured, water-resistant, and built for real Florida heat: made for the families who actually live here, not the ones passing through. Pick your color, match the kids, and rep the 321.\u003c\/p\u003e","products":[{"product_id":"the-fl-signature-hat-green","title":"The FL Signature Hat (Green)","description":"\u003cp\u003eFlorida is not a place we visit, it is the return address. FL in palm green puts the whole state on your head, the letters in white raised silicone with small palms alongside, on a structured rope front. For the native and the made-it-home, the ones who stay through the summer that starts in April. Water-resistant and built for the heat you already know too well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Palm green is the flagship FL, the cleanest way to claim the whole state. Not one city, all of it. 4.9 stars.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor Florida natives and transplants who would live nowhere else, panhandle to the Keys. Pair it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-polos\"\u003ePalmr polo\u003c\/a\u003e or a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/womens-shirts\"\u003ewomen's tee\u003c\/a\u003e and rep the state, not just a city.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50768969400487,"sku":"PS-FL-Sig-Hat-Green-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50768969433255,"sku":"PS-FL-Sig-Hat-Green-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FLgreen_40365edf-6fa2-443a-8b09-d91cc52f12bf.webp?v=1784279534"},{"product_id":"the-fl-signature-hat-black","title":"The FL Signature Hat (Black)","description":"\u003cp\u003eFL in black is statewide pride that goes with everything. The two letters sit in clean white silicone with small palms beside them, on a structured rope cap built for daily wear. Not Miami, not Orlando, not Tampa, just Florida, for the people who claim all of it. Water-resistant performance fabric that holds its shape from the first wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Black is the everyday FL, the colorway that works with whatever you have on. The whole state, no fuss. 4.9 stars.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor the Floridian who reps the state coast to coast. Wear it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-shirts\"\u003emen's button-up\u003c\/a\u003e for a look that travels anywhere in Florida.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50769337942183,"sku":"PS-FL-Sig-Hat-Black-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50769337974951,"sku":"PS-FL-Sig-Hat-Black-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FLBlack_a35a8bd6-7b53-4406-a651-e80d2eed94be.webp?v=1784279288"},{"product_id":"the-fl-signature-hat-blue","title":"The FL Signature Hat (Blue)","description":"\u003cp\u003eFL in blue is the easiest way to wear the whole state. The two letters sit in white silicone with small palms alongside, on a structured rope front that holds up to the heat. Beach day on either coast, a slow morning, a weekend with no plans, it comes along for all of it. Water-resistant, breathable, and built to last.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Blue is the relaxed FL, the colorway for the days Florida spends outside. Born here or made it home, this one is yours. 4.9 stars.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor the coast-to-coast crowd who claim the whole state. Pair it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/womens-shirts\"\u003ewomen's tee\u003c\/a\u003e or a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-polos\"\u003ePalmr polo\u003c\/a\u003e and keep it easy.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50771983794343,"sku":"PS-FL-Sig-Hat-Blue-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50771983827111,"sku":"PS-FL-Sig-Hat-Blue-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FL_Bluecopy.webp?v=1782664063"},{"product_id":"the-fl-signature-hat-pink","title":"The FL Signature Hat (Pink)","description":"\u003cp\u003eFL in Palmr pink is the whole state with a little extra confidence. Florida in white silicone with small palms beside it, on the same structured rope cap, turned up a notch. For the people who would live nowhere else and do not mind saying so out loud. Water-resistant and made for the Florida heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Pink is the FL that gets noticed, statewide pride with personality. The state, loud and proud. 4.9 stars.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor the Floridian who reps it with flair. Style it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/womens-shirts\"\u003ewomen's tee\u003c\/a\u003e and let the state speak.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50771997622439,"sku":"PS-FL-Sig-Hat-Pink-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50771997655207,"sku":"PS-FL-Sig-Hat-Pink-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FL_PinkHat.webp?v=1784227799"},{"product_id":"the-florida-heritage-hat-green","title":"The Florida Heritage Hat (Green)","description":"\u003cp\u003eFlorida in green script across a cream, two-tone build: this is the Heritage version of the state pride hat, a structured five-panel snapback in soft cotton instead of rope. Dark green brim, a small palm and Palmr script on the side panel, the whole state spelled out instead of abbreviated. It still does the same job the FL rope hats do, just in the shape of a cap that looks like it's been worn every summer for years.\u003c\/p\u003e\u003cp\u003ePair it with the \u003ca href=\"\/products\/the-407-heritage-hat-green\"\u003e407 Heritage in green\u003c\/a\u003e if Orlando's specifically your corner of it. Shop the full \u003ca href=\"\/collections\/heritage-two-tone-hats\"\u003eHeritage collection\u003c\/a\u003e.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50953581330599,"sku":"PS-Florida-Heritage-Hat-Green-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50953581363367,"sku":"PS-Florida-Heritage-Hat-Green-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/Floridagreen3.webp?v=1783947183"},{"product_id":"the-florida-heritage-hat-black","title":"The Florida Heritage Hat (Black)","description":"\u003cp\u003eBlack and cream keeps \"Florida\" legible from across the room without shouting it: the word in black script, white-outlined, set on a soft cream crown. It's Palmr's first two-tone cotton snapback carrying the full state name instead of the FL initials, structured five panels, a small palm and Palmr script tucked on the side. Polished enough for a clubhouse patio, worn-in enough for the boat ramp.\u003c\/p\u003e\u003cp\u003eThe versatile one if you only want one Florida hat in the rotation. Shop the full \u003ca href=\"\/collections\/heritage-two-tone-hats\"\u003eHeritage collection\u003c\/a\u003e.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50953629696167,"sku":"PS-Florida-Heritage-Hat-Black-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50953629728935,"sku":"PS-Florida-Heritage-Hat-Black-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FloridaBlack2.webp?v=1783947474"},{"product_id":"the-florida-heritage-hat-blue","title":"The Florida Heritage Hat (Blue)","description":"\u003cp\u003eBright blue on cream is the loudest the Florida Heritage line gets, the state's name in blue script with a matching blue button on top. Same new shape as the rest of the Heritage lineup: structured five-panel cotton, curved bill, a small palm and Palmr script on the side. It's built for the days that start on the water and don't really end, Butler Chain in the morning, waterfront table by sunset.\u003c\/p\u003e\u003cp\u003eThe one that gets spotted first in a crowd. Shop the full \u003ca href=\"\/collections\/heritage-two-tone-hats\"\u003eHeritage collection\u003c\/a\u003e.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50953643720871,"sku":"PS-Florida-Heritage-Hat-Blue-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50953643753639,"sku":"PS-Florida-Heritage-Hat-Blue-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FloridaBlue2.webp?v=1783947644"},{"product_id":"the-florida-heritage-hat-pink","title":"The Florida Heritage Hat (Pink)","description":"\u003cp\u003eCream crown, dusty pink brim, \"Florida\" written out in pink script: the softest version of the state pride hat we've made. Structured five-panel cotton snapback, a small pink palm and Palmr script on the side, the same statewide claim as the rest of the Heritage line in a color that reads a little more done-up. Still built for real Florida days, not a dress-up hat.\u003c\/p\u003e\u003cp\u003eWorks right alongside the \u003ca href=\"\/products\/the-407-heritage-hat-pink\"\u003e407 Heritage in pink\u003c\/a\u003e for the two-hat Orlando-plus-Florida pairing. Shop the full \u003ca href=\"\/collections\/heritage-two-tone-hats\"\u003eHeritage collection\u003c\/a\u003e.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50953644212391,"sku":"PS-Florida-Heritage-Hat-Pink-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50953644245159,"sku":"PS-Florida-Heritage-Hat-Pink-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FloridaPink2_89c7ee56-5dd3-42b0-ac42-89042bcc372b.webp?v=1783947575"},{"product_id":"the-321-signature-hat-green","title":"The 321 Signature Hat (Green)","description":"\u003cp\u003eThe 321 is the launch coast. Brevard County's area code in palm green, the numbers in white raised silicone with small palms alongside, on a structured rope front. Made for dawn patrol at Sebastian Inlet and a launch you watch from the driveway. Water-resistant and built to hold its shape through the heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Palm green is the flagship 321, the cleanest way to claim the coast. For the people who count down from three without thinking about it.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor Space Coast locals, Titusville to Melbourne Beach. Pair it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-polos\"\u003ePalmr polo\u003c\/a\u003e or a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/womens-shirts\"\u003ewomen's tee\u003c\/a\u003e and rep the launch coast.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":51021165658279,"sku":"PS-321-Sig-Hat-Green-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":51021165691047,"sku":"PS-321-Sig-Hat-Green-Small","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/321_Green1.webp?v=1785168665"},{"product_id":"the-321-signature-hat-black","title":"The 321 Signature Hat (Black)","description":"\u003cp\u003eThe 321 in black is Space Coast pride that works from Cocoa Beach to Viera. The county's number sits in clean white silicone with small palms beside it, on a structured rope cap built for daily wear. Easy to throw on, easy to pair, made for the people who live here through hurricane season and tourist season both. Water-resistant performance fabric for the Florida heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Black is the everyday 321, the no-fuss colorway. Port Canaveral to Palm Bay, all day.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor the local who keeps it clean, Merritt Island to Melbourne. Wear it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-shirts\"\u003emen's button-up\u003c\/a\u003e and you are set.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":51021165756583,"sku":"PS-321-Sig-Hat-Black-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":51021165789351,"sku":"PS-321-Sig-Hat-Black-Small","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/321_Black1.webp?v=1785168723"}],"url":"https:\/\/palmrstyle.com\/collections\/321-hats.oembed","provider":"Palmr","version":"1.0","type":"link"}