{"title":"954 Hats","description":"\u003cp\u003eIf you know, you know. The 954 is Fort Lauderdale, and this is how you wear it.\u003c\/p\u003e\u003cp\u003eOur Performance Rope Hat is structured, water-resistant, and built for real Florida heat: made for the families who actually live here, not the ones passing through. Pick your color, match the kids, and rep the 954.\u003c\/p\u003e","products":[{"product_id":"the-fl-signature-hat-green","title":"The FL Signature Hat (Green)","description":"\u003cp\u003eFlorida is not a place we visit, it is the return address. FL in palm green puts the whole state on your head, the letters in white raised silicone with small palms alongside, on a structured rope front. For the native and the made-it-home, the ones who stay through the summer that starts in April. Water-resistant and built for the heat you already know too well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Palm green is the flagship FL, the cleanest way to claim the whole state. Not one city, all of it. 4.9 stars.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso available in.\u003c\/strong\u003e Also available in \u003ca href=\"\/products\/the-fl-signature-hat-black\"\u003eblack\u003c\/a\u003e, \u003ca href=\"\/products\/the-fl-signature-hat-blue\"\u003eblue\u003c\/a\u003e, and \u003ca href=\"\/products\/the-fl-signature-hat-pink\"\u003ePalmr pink\u003c\/a\u003e. Same design, same fit, same performance build.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor Florida natives and transplants who would live nowhere else, panhandle to the Keys. Pair it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-polos\"\u003ePalmr polo\u003c\/a\u003e or a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/womens-shirts\"\u003ewomen's tee\u003c\/a\u003e and rep the state, not just a city.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50768969400487,"sku":"PS-FL-Sig-Hat-Green-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50768969433255,"sku":"PS-FL-Sig-Hat-Green-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FLImageJun5_2026at06_32_41AM_9.webp?v=1780830659"},{"product_id":"the-fl-signature-hat-black","title":"The FL Signature Hat (Black)","description":"\u003cp\u003eFL in black is statewide pride that goes with everything. The two letters sit in clean white silicone with small palms beside them, on a structured rope cap built for daily wear. Not Miami, not Orlando, not Tampa, just Florida, for the people who claim all of it. Water-resistant performance fabric that holds its shape from the first wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Black is the everyday FL, the colorway that works with whatever you have on. The whole state, no fuss. 4.9 stars.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso available in.\u003c\/strong\u003e Also available in \u003ca href=\"\/products\/the-fl-signature-hat-green\"\u003epalm green\u003c\/a\u003e, \u003ca href=\"\/products\/the-fl-signature-hat-blue\"\u003eblue\u003c\/a\u003e, and \u003ca href=\"\/products\/the-fl-signature-hat-pink\"\u003ePalmr pink\u003c\/a\u003e. Same design, same fit, same performance build.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor the Floridian who reps the state coast to coast. Wear it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-shirts\"\u003emen's button-up\u003c\/a\u003e for a look that travels anywhere in Florida.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50769337942183,"sku":"PS-FL-Sig-Hat-Black-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50769337974951,"sku":"PS-FL-Sig-Hat-Black-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FLImageJun5_2026at06_32_38AM_1.webp?v=1780830654"},{"product_id":"the-fl-signature-hat-blue","title":"The FL Signature Hat (Blue)","description":"\u003cp\u003eFL in blue is the easiest way to wear the whole state. The two letters sit in white silicone with small palms alongside, on a structured rope front that holds up to the heat. Beach day on either coast, a slow morning, a weekend with no plans, it comes along for all of it. Water-resistant, breathable, and built to last.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Blue is the relaxed FL, the colorway for the days Florida spends outside. Born here or made it home, this one is yours. 4.9 stars.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso available in.\u003c\/strong\u003e Also available in \u003ca href=\"\/products\/the-fl-signature-hat-green\"\u003epalm green\u003c\/a\u003e, \u003ca href=\"\/products\/the-fl-signature-hat-black\"\u003eblack\u003c\/a\u003e, and \u003ca href=\"\/products\/the-fl-signature-hat-pink\"\u003ePalmr pink\u003c\/a\u003e. Same design, same fit, same performance build.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor the coast-to-coast crowd who claim the whole state. Pair it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/womens-shirts\"\u003ewomen's tee\u003c\/a\u003e or a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-polos\"\u003ePalmr polo\u003c\/a\u003e and keep it easy.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50771983794343,"sku":"PS-FL-Sig-Hat-Blue-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50771983827111,"sku":"PS-FL-Sig-Hat-Blue-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FLImageJun5_2026at06_32_39AM_5.webp?v=1780830666"},{"product_id":"the-fl-signature-hat-pink","title":"The FL Signature Hat (Pink)","description":"\u003cp\u003eFL in Palmr pink is the whole state with a little extra confidence. Florida in white silicone with small palms beside it, on the same structured rope cap, turned up a notch. For the people who would live nowhere else and do not mind saying so out loud. Water-resistant and made for the Florida heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Pink is the FL that gets noticed, statewide pride with personality. The state, loud and proud. 4.9 stars.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso available in.\u003c\/strong\u003e Also available in \u003ca href=\"\/products\/the-fl-signature-hat-green\"\u003epalm green\u003c\/a\u003e, \u003ca href=\"\/products\/the-fl-signature-hat-black\"\u003eblack\u003c\/a\u003e, and \u003ca href=\"\/products\/the-fl-signature-hat-blue\"\u003eblue\u003c\/a\u003e. Same design, same fit, same performance build.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor the Floridian who reps it with flair. Style it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/womens-shirts\"\u003ewomen's tee\u003c\/a\u003e and let the state speak.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50771997622439,"sku":"PS-FL-Sig-Hat-Pink-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50771997655207,"sku":"PS-FL-Sig-Hat-Pink-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/FL_maincopy.webp?v=1780830668"},{"product_id":"the-954-signature-hat-green","title":"The 954 Signature Hat (Green)","description":"\u003cp\u003eThe 954, the less famous neighbor of the 305, and we like it that way. Broward's area code in palm green, the numbers in white raised silicone with small palms alongside, on a structured rope front. Built for Las Olas evenings and Sunday on the Intracoastal. Water-resistant and made to hold its shape in the heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Palm green is the flagship 954, the cleanest way to claim Broward. If you live here, you already know what you have. 4.9 stars.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso available in.\u003c\/strong\u003e Also available in \u003ca href=\"\/products\/the-954-signature-hat-black\"\u003eblack\u003c\/a\u003e, \u003ca href=\"\/products\/the-954-signature-hat-blue\"\u003eblue\u003c\/a\u003e, and \u003ca href=\"\/products\/the-954-signature-hat-pink\"\u003ePalmr pink\u003c\/a\u003e. Same design, same fit, same performance build.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor Broward natives, Fort Lauderdale to Pompano. Pair it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-polos\"\u003ePalmr polo\u003c\/a\u003e or a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/womens-shirts\"\u003ewomen's tee\u003c\/a\u003e and rep the 954.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50782371774631,"sku":"PS-954-Sig-Hat-Green-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50782371807399,"sku":"PS-954-Sig-Hat-Green-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/954Green1.webp?v=1781868445"},{"product_id":"the-954-signature-hat-black","title":"The 954 Signature Hat (Black)","description":"\u003cp\u003eThe 954 in black is Broward pride that works from Wilton Manors to Hollywood Beach. The county's number sits in clean white silicone with small palms beside it, on a structured rope cap built for daily wear. Goes with everything, keeps up with everything, made for the people who actually live here. Water-resistant performance fabric for the heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Black is the everyday 954, the no-fuss colorway. Quietly the best, just like Broward. 4.9 stars.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso available in.\u003c\/strong\u003e Also available in \u003ca href=\"\/products\/the-954-signature-hat-green\"\u003epalm green\u003c\/a\u003e, \u003ca href=\"\/products\/the-954-signature-hat-blue\"\u003eblue\u003c\/a\u003e, and \u003ca href=\"\/products\/the-954-signature-hat-pink\"\u003ePalmr pink\u003c\/a\u003e. Same design, same fit, same performance build.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor the local who keeps it low-key, Las Olas to Coral Springs. Wear it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-shirts\"\u003emen's button-up\u003c\/a\u003e and you are set.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50782375182503,"sku":"PS-954-Sig-Hat-Black-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50782375215271,"sku":"PS-954-Sig-Hat-Black-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/954Black2.webp?v=1781868389"},{"product_id":"the-954-signature-hat-blue","title":"The 954 Signature Hat (Blue)","description":"\u003cp\u003eThe 954 in blue is made for a morning on the New River or a beach day in Pompano. Broward's area code in white silicone with small palms alongside, on a structured rope front that holds up to the heat. Water-resistant, breathable, and built for the people who call the 954 home. The good kind of under the radar.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Blue is the easy 954, the colorway for sun and saltwater. Broward, dialed down to relaxed. 4.9 stars.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso available in.\u003c\/strong\u003e Also available in \u003ca href=\"\/products\/the-954-signature-hat-green\"\u003epalm green\u003c\/a\u003e, \u003ca href=\"\/products\/the-954-signature-hat-black\"\u003eblack\u003c\/a\u003e, and \u003ca href=\"\/products\/the-954-signature-hat-pink\"\u003ePalmr pink\u003c\/a\u003e. Same design, same fit, same performance build.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor the boating and beach crowd from Hollywood to the Intracoastal. Pair it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/womens-shirts\"\u003ewomen's tee\u003c\/a\u003e or a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/mens-polos\"\u003ePalmr polo\u003c\/a\u003e and keep it casual.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50782378131623,"sku":"PS-954-Sig-Hat-Blue-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50782378164391,"sku":"PS-954-Sig-Hat-Blue-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/954Blue1.webp?v=1781868335"},{"product_id":"the-954-signature-hat-pink","title":"The 954 Signature Hat (Pink)","description":"\u003cp\u003eThe 954 in Palmr pink is Broward pride with a little more presence. The county's number in white silicone with small palms beside it, on the same structured rope cap, turned up. From Las Olas to the Intracoastal, it earns the second look. Water-resistant and made for the heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it special.\u003c\/strong\u003e Pink is the standout 954, the colorway with the most to say. Broward, on your terms. 4.9 stars.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlso available in.\u003c\/strong\u003e Also available in \u003ca href=\"\/products\/the-954-signature-hat-green\"\u003epalm green\u003c\/a\u003e, \u003ca href=\"\/products\/the-954-signature-hat-black\"\u003eblack\u003c\/a\u003e, and \u003ca href=\"\/products\/the-954-signature-hat-blue\"\u003eblue\u003c\/a\u003e. Same design, same fit, same performance build.\u003c\/p\u003e\n\u003ch3\u003eWho wears it\u003c\/h3\u003e\n\u003cp\u003eFor the local with flair, Las Olas to Hollywood Beach. Style it with a \u003ca href=\"https:\/\/palmrstyle.com\/collections\/womens-shirts\"\u003ewomen's tee\u003c\/a\u003e and let it lead.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.\u003c\/p\u003e","brand":"Palmr Style","offers":[{"title":"Standard","offer_id":50782381179047,"sku":"PS-954-Sig-Hat-Pink-Standard","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Small Fit","offer_id":50782381211815,"sku":"PS-954-Sig-Hat-Pink-Small","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/0985\/2583\/files\/954Pink1.webp?v=1781868212"}],"url":"https:\/\/palmrstyle.com\/collections\/954-hats.oembed","provider":"Palmr","version":"1.0","type":"link"}