PALMR STYLE & CO
Finding Joy in Real Life
Palmr began with our family, two kids with Type 1 Diabetes, and a simple wish to help them feel free, confident, and comfortable in their own skin. What started as a search for clothes that worked for our life turned into something bigger: a way to help every family feel good together.
Living with T1D taught us a lot about presence. About how joy can exist right alongside challenge. So we built Palmr for real life, with clothes that bring comfort, confidence, and a reminder that you deserve to relax, wherever you are.
This isn’t about picture-perfect moments. It’s about the real ones: sandy feet, belly laughs, and knowing everyone’s just… good.
Our Personal Journey
Our story is one of family, growth, and finding calm in the middle of life’s chaos. When our two kids were diagnosed with Type 1 Diabetes, everything changed. We learned quickly how to adapt, to stay present, and to find joy in the small moments that matter most.
Nick was juggling the demands of running a business while showing up for the kids, and Rebecca took a leap of faith, leaving corporate life to build something more meaningful. Together, we decided to create space for what really matters: family, health, and a little peace of mind.
Palmr grew from that place. It’s our way of turning challenges into connection and creating clothes that help other families do the same.
Idealism
Finding joy in the everyday
Quality
Made to last, feel, and love
Community
Together is our favorite place
Care
Heart in every detail
Levity / Fun
Keep it light, keep it real
Giving Back: Supporting Type 1 Diabetes
Palmr has always been personal for us. As parents to two amazing kids with Type 1 Diabetes, we know the daily realities of managing it, the routines, the resilience, and the hope for a cure.
That’s why we give back at least 1% of every sale to organizations making life better for the T1D community. Not profits, sales. Because giving back isn’t an afterthought for us, it’s built into who we are.
It’s our way of turning something deeply personal into something powerful, helping more families feel seen, supported, and cared for.
Rebecca Roccanti
As a first-generation American, the idealization of the American dream is deeply rooted in my core. Born and raised in Orlando, Florida, with my heritage tracing back to Cuba, my journey has been one of passion, perseverance, and purpose. I hold a Bachelor’s degree in Marketing with a minor in Mass Communication from the University of Central Florida. My professional path is marked by a decade of success in Commercial Real Estate, working with some of the world's largest REITs. However, my heart always yearned to blend my sales experience with my true passion: fashion! Mix my big dreams with marrying a pretty cool merch guy - Palmr was manifested! Palmr is not just a business venture, but a personal quest for me.
In my role as CEO, I infuse Palmr with my dynamic vision, guiding every aspect of the brand. My inspiration springs from my life as a bonus mom (or better known as Beck) to two incredible kiddos living with Type 1 Diabetes. This new chapter of my life, filled with love and many challenges, has driven me to create apparel that transcends not only just style – but making a statement on inclusivity and normalcy.
As a true Leo at heart, my personal interests align perfectly with the sun. My idyllic vacations are beachside, reminiscent of my cherished childhood memories of swimming for hours under my Abuela's watchful eye. This deep connection to my roots and love for the outdoors mirrors the essence of Palmr's apparel – vibrant, comfortable, and ever-ready for life's adventures. My vision for Palmr is not just about creating stylish, high-quality apparel; it’s about fostering awareness and conversation around Type 1 Diabetes and Mental Health. I aim to be a beacon of hope and strength, sharing my personal journey of balancing work, family, and the challenges of navigating life with loved ones affected by a chronic illness. And, being down right honest about life as a bonus mom.
I whole heartedly believe that my partnership with my husband, Nick, in life and business was fated. Together, we are not only pursuing our dreams but are also setting an example of what is possible when passion meets purpose. At Palmr, every stitch and seam is imbued with this spirit of love, resilience, and aspiration – a true reflection of our family!
Nick Roccanti
With a rich history spanning over 15 years in the apparel manufacturing industry, of what is known today as Threadbird - I have been the behind-the-scenes force (in my deepest Darth Vader voice) in bringing numerous brands to life. My journey, fueled by a blend of expertise and passion, led me to co-found Palmr with my lovely wife, Rebecca. As the COO, I am the cornerstone of Palmr's daily operations, meticulously overseeing product development and ensuring seamless store and fulfillment processes.
Away from the daily hustle of business life, I cherish moments of tranquility, often found on serene beach vacations. Despite my humorous aversion to ocean waters (I blame the sharks!), these retreats are my haven for relaxation and reflection. This love for the beach life is translated in all of Palmr's designs, embodying a blend of comfort, style, and the spirit of escapism.
But at the core of my world are my two children, both bravely managing Type 1 Diabetes. Their resilience and strength are a constant source of inspiration. This personal connection to the cause has shaped Palmr's mission: to not only create apparel that customers love but to give back, supporting the fight to find the cure for Type 1 Diabetes.
Palmr Under The Sun
Join our vibrant community under the sun! Tag @PalmrStyle on Instagram and use #PalmrUnderTheSun
for a chance to shine on our Sun Feed! 🌞 Let's celebrate life's moments together!
