The hometown collection. Palmr was founded in Orlando, designed in Orlando, and worn here first — and the Orlando-Florida collection is the most direct expression of that. 407 hats, ORL caps, Greetings From Palmr tees, and pieces tied to specific Orlando neighborhoods.
This isn't Florida as an aesthetic. It's Florida as the actual place we live. The 407 hat exists because we wear it everywhere. The SoDo tee exists because that's the neighborhood. The ORL graphic exists because there's an audience that doesn't need it spelled out.
What the codes mean
The 407 is the area code for greater Orlando — the most widely-recognized local shorthand, stamped on the rope-hat lineup with a palm tree + flamingo lockup. ORL is the FAA / legacy IATA airport code (Orlando Executive Airport), the deeper-cut version that locals, pilots, and longtime residents use. Both live as headwear in this collection.
What's in the collection
- The 407 Hat — the original Palm Green colorway, palm tree + flamingo accents
- The 407 Hat (White) — the cleaner, country-club-friendly version
- The ORL Hat — black with Palmr Pink rope detail, for the deeper local cut
- Greetings From Palmr tees in men's, women's, and kids' sizes
- The SoDo Neighborhood Tee and SoDo Classic Dad Cap — south of downtown
- TMD x Palmr Milk Splash Hat and TMD x Palmr Polo — official collab with The Milk District
Who it's for
Orlando-area parents, UCF and Rollins alumni reppin' from out of state, Winter Park and Lake Nona families, College Park regulars, Milk District weekenders, SoDo locals, MCO-ORL travelers, and anyone who sees "407" on a hat and immediately gets the joke. If you grew up here, moved here, or married into here — this collection is built for you.
The neighborhoods we represent
The Orlando-Florida collection grows alongside our neighborhood collaborations. Browse the dedicated Milk District collab and SoDo District collab for neighborhood-specific drops. More Orlando neighborhood pieces are on the calendar — area codes, district lockups, and Florida-family pieces in rotation through 2026.
Sizing & fit
Adult tees and polos run S to 2XL. Kids tees cover the youth size range. Hats are available in Standard and Small Fit (the Small Fit works well as a women's rope hat for smaller head sizes, and fits most kids roughly 7–12).
Looking for more? Browse all Palmr hats, the full men's or women's collection, or our cause-driven Touched by Type 1 lineup. Free U.S. shipping on orders over $75.
Built for the heat,made for the moment.
The hometown collection. Palmr was founded in Orlando, designed in Orlando, and worn here first — and the Orlando-Florida collection is the most direct expression of that. 407 hats, ORL caps, Greetings From Palmr tees, and pieces tied to specific Orlando neighborhoods.
This isn't Florida as an aesthetic. It's Florida as the actual place we live. The 407 hat exists because we wear it everywhere. The SoDo tee exists because that's the neighborhood. The ORL graphic exists because there's an audience that doesn't need it spelled out.
What the codes mean
The 407 is the area code for greater Orlando — the most widely-recognized local shorthand, stamped on the rope-hat lineup with a palm tree + flamingo lockup. ORL is the FAA / legacy IATA airport code (Orlando Executive Airport), the deeper-cut version that locals, pilots, and longtime residents use. Both live as headwear in this collection.
What's in the collection
- The 407 Hat — the original Palm Green colorway, palm tree + flamingo accents
- The 407 Hat (White) — the cleaner, country-club-friendly version
- The ORL Hat — black with Palmr Pink rope detail, for the deeper local cut
- Greetings From Palmr tees in men's, women's, and kids' sizes
- The SoDo Neighborhood Tee and SoDo Classic Dad Cap — south of downtown
- TMD x Palmr Milk Splash Hat and TMD x Palmr Polo — official collab with The Milk District
Who it's for
Orlando-area parents, UCF and Rollins alumni reppin' from out of state, Winter Park and Lake Nona families, College Park regulars, Milk District weekenders, SoDo locals, MCO-ORL travelers, and anyone who sees "407" on a hat and immediately gets the joke. If you grew up here, moved here, or married into here — this collection is built for you.
The neighborhoods we represent
The Orlando-Florida collection grows alongside our neighborhood collaborations. Browse the dedicated Milk District collab and SoDo District collab for neighborhood-specific drops. More Orlando neighborhood pieces are on the calendar — area codes, district lockups, and Florida-family pieces in rotation through 2026.
Sizing & fit
Adult tees and polos run S to 2XL. Kids tees cover the youth size range. Hats are available in Standard and Small Fit (the Small Fit works well as a women's rope hat for smaller head sizes, and fits most kids roughly 7–12).
Looking for more? Browse all Palmr hats, the full men's or women's collection, or our cause-driven Touched by Type 1 lineup. Free U.S. shipping on orders over $75.
Let customers speak for us
One of the best golf polos I’ve worn! It was pretty hot when I played and it held my sweat with no problem and it didn’t make me look like I was extremely sweaty even though I was.
This is the perfect set for an outdoor’s afternoon. Looks really cute, the material is really high quality and fresh. For the shorts I do recommend sizing up if you have hips on the wider side. Overall I really like and recommend this set. I’ve gotten so much compliments with it!
love super comfy! color is so pretty
super cute and fun! love perfect for summer
sooo comfy and cute! fits amazing accurate to size. got so many compliments.
Super comfy, fits great, love the vintage feel of it!
Super cute hat! Wore it to a tennis tournament and got lots of compliments and questions where I got it!! Originally ordered the standard size but the small was the way to go for women.
I have ordered from Palmr several times and each time the quality and customer service are simply outstanding.
My kids LOVE this sweatshirt! It is so soft and stylish! They wear it all the time!
So soft and comfortable! I get so many compliments on this dress!
All of my Palmr sweatshirts are SO comfortable! I just feel extra cute in this one!
Beautiful hat , fits great and the material and design are incredible. Top-quality, all the way down to the packaging. Very chic.
So comfortable and stylish with a unique flare
great look great feel i can feel my handicap lowering when i wear this shirt !!
Love this!! My kids stole my green 407 hats so I got myself this one! It goes so well with my green Palmr dress!! So many people ask where I got it!
