“This hat is even cuter in person, and the quality is great. The customer service is exceptional!”
★ EST. 2024 · ORLANDO, FL
Wearable Florida pride.For the families who live here.
Made in Orlando. Built for the heat. Florida-proof tested, every piece.
5.0
based on 200+ reviews
Free shipping over $75
Orlando FLORIDA
Wear yourhometown.
The 407 started because Orlando is home and we wanted a way to wear it. Turns out a lot of you felt the same. Spot one in the wild and you've already got something to talk about.
- Structured 5-panel fit
- Classic rope detail for that vintage coastal look
- Breathable laser-perforated back panels
- Available in 2 sizes: Standard + Small Fit
Dress yourwhole crew.
THE MINI-ME COLLECTION
They want to dress like you.We made it easy.
Matching sets for the whole crew, made for the way Florida families actually live. Pool mornings, brunch lineups, ball field evenings, and the family photo nobody had to plan. Soft fabrics, real fits, and prints we'd put on ourselves before we'd put them on anyone else.
- Coordinating prints across every size in the family
- Lightweight fabrics that stay soft wash after wash
- Built for Florida heat, water, and everything that happens in between
★ PALMR FAVORITES
The ones familiescome back for.
MADE IN FLORIDA · MADE FOR FAMILIES
We started Palmrfor our family.
We're Nick and Rebecca, raising two T1D warriors in Orlando, and we wanted family clothing that actually felt like it was made for the life we live here. Premium without being stuffy. Coordinated in a way the whole family actually asks for. Built for Florida heat and real days. We couldn't find it, so we made it. Some of the care in our details comes from being T1D parents. The rest comes from being parents who want the family to feel as good as it looks — and for the memories to last as long as the clothes.
Nick & Rebecca
FOUNDERS
LOVED BY FAMILIES FROM THE COURSE TO THE BOAT DOCK
“My daughter and I have had so much fun wearing these matching sweaters around town. They get a lot of attention and we have gotten so many compliments. I toss it over my shoulders with the...”
“Love this!! My kids stole my green 407 hats so | got myself this one! It goes so well with my green Palmr dress!! So many people ask where I got it!”
