Starting a business is like riding a rollercoaster blindfolded—you know there will be ups and downs, but you’re never quite ready for the gut-dropping lows. And when your business is rooted in something as personal and emotional as your children’s health, those lows hit different. Really different. Like seeing LOW on your screen, scary.
When Palmr Style was just an idea, I remember turning to Nick and saying, “We’re not going to get hate online, right? We’re doing this for our kids—for awareness—so people will understand.” I was hopeful. Maybe even a little naïve. But I believed the intention behind our brand would speak for itself.
Spoiler alert: it didn’t always.
Built With Heart, Not Hype
Nick and I have poured everything—time, energy, tears, and yes, our own money—into Palmr Style. This isn’t some side hustle. In December 2023, I walked away from corporate America to chase this dream full-time. We’ve opened our hearts, and shared our lives publicly in ways we never expected.
Palmr Style was born from a deep love for fashion and an even deeper passion for our Type 1 Diabetes warriors—Nick’s two amazing kids, now my stepchildren too. Nick’s walked the caregiver road solo as a single dad for years. When we got married and blended our families, I finally understood the 24/7 reality of being a T1D caregiver. It’s exhausting, isolating, and absolutely relentless.
I didn’t know who to turn to. I didn’t know how to vent. I just knew I needed community. And then, like a light in the dark, we connected with Touched By Type 1, a nonprofit that quickly felt like family.
Why Fashion? Why Resort wear?
So why a resort wear brand? Simple: water is where our kids feel most free. For a moment, they’re not tethered to devices or diabetes—they’re just kids. But behind that freedom is a caregiver reality most don’t see. We’re constantly pulling them out of the pool to reconnect devices and check blood sugars. It’s not easy. But their smiles? Worth it every time.
And hey, we’re born-and-raised Floridians! Sunshine, beaches, and resort wear are in our DNA. It felt right to build something stylish and functional, rooted in both who we are and who we love.
The Truth About Giving Back
We’ve had people ask—sometimes not so kindly—why we “only” give back 1%. But let’s be real: Palmr Style isn’t turning a profit yet. We’re personally funding this passion project. Still, we made a vow from day one—1% of gross sales goes to Touched By Type 1. Not net. Not leftover. From the top.
In our first year, we’ve donated products, supported warriors, and given back every chance we’ve had. As we grow, our goal is to give even more. This brand isn’t about making money—it’s about making a difference.
What's Next? Oh, You’ll Want to Stick Around
March 2025 marks one year since our soft launch. And this August 8th? It’ll be our full-launch anniversary. We’ve tested products for all genders and all warriors. Because we believe every warrior—and every caregiver—deserves to feel seen.
We’re now in full R&D mode, developing custom clothing and accessories, all tested by real warriors living real T1D lives. Their feedback shapes every stitch. We aren’t just building a brand—we’re building a family. And once you’re in the Palmr Fam, you’re always in.
To Our Supporters: We See You
To those who’ve supported us—you truly keep us going. Your messages, orders, and shares mean the world. And to the critics? Thanks for the fire. You remind us why this mission matters so much.
Palmr Style isn’t just a brand. It’s a community. A voice. A celebration of strength.
And trust us, this is just the beginning.
