ONBOARD BY PALMR
Insulin on board.So are we.
Onboard by Palmr is built by a Type 1 family, for the people living it.
Onboardby Palmr.
We didn't set out to start a Type 1 brand. We built the one we wished already existed.
Two of our kids live with Type 1 Diabetes. Onboard is the part of our company that's all in on them and on everyone in it with them. Its own look, its own home, its own community. Same family behind it. Same standard. The Palmr name on all of it.
Ourstory.
Parker was diagnosed at 2. Evie at 4.
When your kids are diagnosed with Type 1, life reorganizes itself around it. Blood sugar checks become as automatic as breathing. The 2am low alarms get you out of bed before you're even awake. You do math at dinner. You learn to read a room differently when your child depends on a device attached to their body. You cancel plans. You cry more than you expected, and then you learn to laugh more too, because the alternative isn't an option. You learn you can announce in a crowded store that your kid is high right now, just to enjoy the looks you get.
People used to ask us, half-joking, what palm trees and Type 1 could possibly have in common. The honest answer is our kids. They're happiest in the water. They take their equipment off, they swim, and they've told us that in the water they forget they have it at all. That's the whole thing. The life we want for them, and the thing we want them to get a break from.
We launched Palmr in 2024, and for two years we ran all of it inside that one brand: a Florida company and a Type 1 family, in a single voice. The advice we kept getting was the same every time. You can't do both, pick one, and the one to drop is Type 1. They were right that one voice couldn't carry two lives at once. They were wrong about the fix. We didn't drop it. We gave it its own home.
That home is Onboard.
CEO & CO-FOUNDER
Rebecca Roccanti
I'm a first-generation Cuban-American, born and raised in Orlando. My family came here with nothing and built something, and that's the story I carry into everything I do. I went to UCF for marketing, then spent a decade in commercial real estate working with some of the largest REITs in the country. I was good at it. But fashion was always where my heart was, so I left to build this with Nick.
I run the product, the brand, and the voice you hear in everything we write. I came into Parker and Evie's lives as their stepmom, and they've become my whole world. Nobody signs up for Type 1. I stepped into all of it alongside Nick anyway, the alarms, the appointments, the advocacy, and I'd do it again a thousand times over. Watching these two handle it every day is a big part of why Onboard exists.
COO & CO-FOUNDER
Nick Roccanti
I've spent more than twenty years in apparel manufacturing, building Threadbird, a company that's helped thousands of brands make things that actually last. I know what quality looks like from the inside, and I know which corners get cut when nobody's watching. At Onboard, I make sure what we promise is what shows up at your door. Product, operations, fulfillment.
I'm a dad first. Parker and Evie are the reason I build anything. The pump-friendly details in our clothes aren't a feature I dreamed up in a meeting. They're what a pocket looks like when the person designing it actually needs one.
Identity,not diagnosis.
Most clothing built around Type 1 is built around the disease. Cartoon pumps, sugar puns, awareness ribbons. We went the other way. Onboard is about who you are, not what you have.
So the Type 1 lives in the details, not on the chest. The vocabulary we already speak. The way a piece is cut to work with a pump instead of against it, so a tube pump and a dress finally get along.
The goal is simple. A piece should work just as well for someone with Type 1 as for someone without, and nobody should be able to tell the difference. Our own kids said it first. They don't want to look different from their friends. They want to look like them, in something that happens to be built for them. That's the whole brief.
What the namemeans.
Onboard comes from insulin on board. It's the question every Type 1 family asks before a correction: how much is still working. We say it dozens of times a day without thinking about it.
It also means something simpler. Come onboard. You're in the right room.
Standing alongside,not speaking for.
We want to be clear about where we stand. We don't have Type 1. Our kids do. So Onboard isn't us speaking for the community. It's a Type 1 family standing alongside it, building the thing we wished existed for our own kids and for everyone in it with them.
How wegive back.
We've always put part of what we make back into this community, and that doesn't change. We give off the top, not out of profits, on every sale we make, Palmr and Onboard both. It goes out before we take anything home, and it grows as we do.
It isn't a cause bolted onto a purchase. It's just how the house is run, starting with Touched By Type 1, one of the organizations doing the real work of awareness, education, and support for T1D families. We give back because two of our kids live this, and because the people in it with them showed up for us. We don't lead with it. We just do it.
Resources& friends.
The people and organizations doing the real work in this community. Worth knowing, wherever you are in it.
Welcome.
However you got here, newly diagnosed, ten years in, or loving someone who is, you're in the right room. We're a Type 1 family too.
Glad you're here.
Nick & Rebecca
