Show your Orlando roots with The 407 Hat — a dark green rope snapback built around our hometown's area code. Premium structured five-panel fit with rope detail, breathable laser-perforated back panels, and a curved bill. Built from a polyester-spandex blend that handles Florida heat, water, sweat, and a full day at the beach without flinching.
What makes it special: The 407 isn't just a design — it's the call sign for greater Orlando. If you grew up here, you know. The hat is finished with two playful icons we love (palm tree + flamingo) that turn the area code into a wearable nod to where you're from. It's the piece that built Palmr. It's also our most-reviewed product — 4.9 stars from real customers.
Also available in white: Prefer a cleaner, country-club-friendly look? Shop The 407 Hat in white — same design, same fit, with Palm Green embroidery on a crisp white body. Or for the deeper local cut, see The ORL Hat — black with Palmr Pink rope detail, stamped with Orlando's three-letter airport code.
Who Wears The 407 Hat
Florida natives, Orlando families, UCF alumni reppin' from out of state, transplants who fell in love with the city, and anyone who's spent a weekend on I-4 and decided they belong here. Pair it with a Palmr polo, a men's button-up, or a women's tee for the full Florida look. Kids' versions of the rope hat line are coming — we add more area codes seasonally.
Care
Spot clean with cool water and a mild detergent. Reshape and air dry — do not machine wash, do not put in the dryer. The structured panel holds shape over years of wear with normal care.
Looking for more? Browse all Palmr hats (including the ORL and rope-hat colorways), the Orlando, Florida collection, or our Palmr Social Club lineup. Free U.S. shipping on orders over $75.