If you know, you know. The 904 is the First Coast, and this is how you wear it.
Riverside on a Saturday morning, the Beaches once the wind lays down, the ferry at Mayport, and Amelia when you want the quiet version. Our Performance Rope Hat is structured, water-resistant, and built for real Florida heat. Pick your color, match the kids, and rep the 904.
Built for the heat,made for the moment.
If you know, you know. The 904 is the First Coast, and this is how you wear it.
Riverside on a Saturday morning, the Beaches once the wind lays down, the ferry at Mayport, and Amelia when you want the quiet version. Our Performance Rope Hat is structured, water-resistant, and built for real Florida heat. Pick your color, match the kids, and rep the 904.
Let customers speak for us
I love my new FL signature hat. I live in The Villages, just north of Orlando and a lot of people make comments about the fact that they love the hat I am wearing. I wear it all the time. I even bought a second one (for myself).
Great quality hat!
My son loves his hat; wears it daily!
I love this t-shirt! Well-made, cute print,and the material is so comfortable. Really excited to see what other T-shirts are coming in the future!
Love this new style! I started with the White Signature, when I saw these, knew this was my new favorite!! Not just great styles, but really good quality hats too! Customer service is unmatched.. quick response time and action!
Had to have one since I saw this hat on a Party Animals ball player! Def needed to rep Orlando! LOVE it and it's as cool inside as outside!
Wow, the attention to detail on this hat truly blew me away. At first glance I noticed all the detail put into the hat, not only externally but internally as well. You really get a feeling they care about their product. Honestly, at the point I’m reevaluating every hat I had before this and they don’t hold a candle to it. Will definitely be back.
Love this hat representing my home town.
Love this hat. So comfy and stylish.
After grabbing the OG green hat, this was the second 407 hat I grabbed and it may be my favorite now! I still can’t get over the details that go into this hat… the inside lining is next level, the palm tree and logo on the sides make it unique, and I love repping ORLANDO with this one!
Not only is this hat amazing but the packaging is so cool with the Palmr branded packaging, postcard, and sticker. This is one of those hats that you know will last forever. High-quality and fits great. Wore it to my cycling class this morning and got a few compliments!
Y’all make some sweet gear.
Man i loved this new color! the blue is perfect!
I really love my classic 407 hat, but when I saw this, I just had to get it. And man, is this hat comfortable. Great job.
This hat is great, not only is it a super original style but the subtle details on the sides and inside the cap make it feel special as well. I get a lot of compliments on it, and it fits very comfortably. I like sit so much, I bought it in other colors as well.
Cute local apparel! Helpful customer service made an exchange quick and easy. And adorable packaging!
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