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Couple in Palmr 904 Signature hats, teal and black, on a dune-backed Atlantic beach on Jacksonville's First Coast

★ PALMR COLLECTION

904 Hats

If you know, you know. The 904 is the First Coast, and this is how you wear it.

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904 · Jacksonville

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The 904 Signature Hat (Black), three-quarter view: white raised 904 with small palm print on a black rope snapback, pink and white rope, white Palmr script.

New 904 Signature$35Black

The 904 Signature Hat (Teal): teal Palmr rope snapback, white raised 904 with small palm print, pink and black rope on the brim, pink Palmr script.

New 904 Signature$35Teal

The 904 Signature Hat (Green), three-quarter view: white raised 904 with small palm print on a green rope snapback, black and white rope, white Palmr script.

New 904 Signature$35Green

The 904 Signature Hat (Blue), three-quarter view: white raised 904 with small palm print on a blue rope snapback, black and white rope, white Palmr script.

New 904 Signature$35Blue

The 904 Signature Hat (Pink), three-quarter view: white raised 904 with small palm print on a pink rope snapback, green and white rope, white Palmr script.

New 904 Signature$35Pink

The FL Signature Hat (Blue): blue rope snapback with FL in white palm-print letters, black-and-white braided rope on the brim, perforated sides.

FL Signature$35Blue

A pink perforated baseball cap showcasing the Florida State with a green and white patterned trim along the brim and white 'Palmr' script embroidery on the side, shown against a light beige background.

New Florida Signature$35Pink

The Florida Heritage Hat (Green): cream and dark green two-tone, Florida embroidered in green script on the front, Palmr script on the side.

Florida Heritage$35Green

The FL Signature Hat (Pink): pink rope snapback, white FL with small green palm trees, green and white braided rope, perforated sides.

FL Signature$35Pink

The Florida Signature Hat (Green), three-quarter view: white raised Florida silhouette with a pink dot at Orlando on a dark green rope snapback, braided rope, white Palmr script.

New Florida Signature$35Green

The Florida Heritage Hat (Black): cream and black two-tone with Florida embroidered in black script with white outline, Palmr script on the side.

Florida Heritage$35Black

FL Signature$35Green

Florida Heritage$35Pink

The Florida Signature Hat (Black), three-quarter view: white raised Florida silhouette with a pink dot at Orlando on a black rope snapback, pink and white rope, white Palmr script.

New Florida Signature$35Black

The Florida Heritage Hat (Blue): sand and blue two-tone cap with Florida embroidered in blue script, blue brim, Palmr script on the side.

Florida Heritage$35Blue

The FL Signature Hat (Black): black rope snapback, white FL with small green palm trees, pink and black braided rope, perforated sides.

FL Signature$35Black

Free shipping at $55Ships from Orlando in a business day.

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Designed in OrlandoFlorida-tested.

Supports Type 1 DiabetesPart of every sale goes to the T1D community.

ABOUT THE COLLECTION

Built for the heat,made for the moment.

If you know, you know. The 904 is the First Coast, and this is how you wear it.

Riverside on a Saturday morning, the Beaches once the wind lays down, the ferry at Mayport, and Amelia when you want the quiet version. Our Signature Hat is structured, water-resistant, and built for real Florida heat. Pick your color, match the kids, and rep the 904.

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Family of nine standing on a beach with ocean and sky in the background

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ABOUT

Palmr is Florida family style. Premium clothing made for real life — coordinating looks for every member of the crew, built for the Florida heat and the way Florida families actually live. Founded in Orlando by Nick and Rebecca. Born from a T1D family.

© 2026 Palmr.