The 954 Signature Hat (Blue)
The 305 gets the headlines. Broward keeps the 954.
Standard: 23–24.5 in (most adults) · Small Fit: 21–22.5 in (smaller heads & kids 7–12)
See gift options
Browse here, then choose your free gift in the cart once your qualifying items are added. Gift selection is optional; availability may change.
First order? Join for free shipping on $25+.
First-order offer requires signup and a code at checkout; $25 minimum. Free shipping on $55+ without signup. Otherwise, shipping is calculated at checkout.
Ships from Orlando in 1 business day.
We dedicate 1% of our gross sales to support those affected by Type 1 Diabetes. Learn more here.
The 954 in blue is made for a morning on the New River or a beach day in Pompano. Broward's area code in white silicone with small palms alongside, on a structured rope front that holds up to the heat. Water-resistant, breathable, and built for the people who call the 954 home. The good kind of under the radar.
What makes it special. Blue is the easy 954, the colorway for sun and saltwater. Broward, dialed down to relaxed. 4.9 stars.
Who wears it
For the boating and beach crowd from Hollywood to the Intracoastal. Pair it with a women's tee or a Palmr polo and keep it casual.
Care
Spot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.
Palmr Hats
| Fit | Hat size | Inches | Centimetres |
|---|---|---|---|
| Standard | 7 1/4 – 7 3/4 | 23" – 24.5" | 58 – 62 cm |
| Small Fit | 6 5/8 – 7 1/8 | 21" – 22.5" | 53 – 57 cm |
How to measure. Run a soft tape around your head just above the ears and across the middle of your forehead, where the hat actually sits. Keep it snug, not tight.
Standard suits most adults. Small Fit suits smaller heads, many women, and older kids roughly 7 to 12. Head size varies, so the tape beats the label.
What theclub says.
Verified reviews from families across Florida and beyond. We don't curate. We just print 'em out and tape them to the wall.
★ MORE FLORIDA
You wore the hat.Now the rest of Florida.
