The 904 Signature Hat (Black)
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From a verified buyer
- Water-resistant
- 5-panel structure
- Classic rope detail
- Breathable back panels
- Adjustable snapback
- Curved bill
We dedicate 1% of our gross sales to support those affected by Type 1 Diabetes. Learn more here.
Black is the 904 you stop thinking about. The number sits in white raised silicone with small palms beside it, the rope front keeps its shape, and the water-resistant fabric shrugs off a humidity that does not care how far north you are.
What makes it special. Most closets in Jacksonville already hold something this goes with. That is the entire argument for it.
Who wears it
San Marco on a Saturday. The Beaches on a Sunday. Amelia when you want the quiet version. It goes with a men's button-up and it goes with nothing in particular.
Care
Spot clean with cool water and a mild detergent. Reshape and air dry. Do not machine wash, do not put in the dryer. The structured panel holds its shape over years of wear with normal care.
Palmr Hats
| Fit | Hat size | Inches | Centimetres |
|---|---|---|---|
| Standard | 7 1/4 – 7 3/4 | 23" – 24.5" | 58 – 62 cm |
| Small Fit | 6 5/8 – 7 1/8 | 21" – 22.5" | 53 – 57 cm |
How to measure. Run a soft tape around your head just above the ears and across the middle of your forehead, where the hat actually sits. Keep it snug, not tight.
Standard suits most adults. Small Fit suits smaller heads, many women, and older kids roughly 7 to 12. Head size varies, so the tape beats the label.
What theclub says.
Verified reviews from families across Florida and beyond. We don't curate. We just print 'em out and tape them to the wall.
★ MORE FLORIDA
You wore the hat.Now the rest of Florida.






























